The Event Marketing Playbook 

Drive measurable business results from your next event

Follow up in real-time with relevant content

Generate greater demand by following up in real-time with your attendees through Certain's native integrations.

Create engagement and collect valuable data

Provide a tailored experience while also collecting useful information on your attendees preferences.

Personalize your attendee experience

Use customizable content and logic to create a unique, personalized experience for your event attendees.

Certain allows us to bring global events into our overall go-to-market strategy with the strength of their integrations and ability to support all types of events.

National Instruments


The ability to provide a personalized and dynamic experience for our attendees is what we love most about Certain. We also appreciate the expertise they’ve brought in helping us meet our event marketing goals.

© 2018 Certain, Inc. All Rights Reserved Worldwide

What our customers say

Don’t just take our word

Event Automation for Data Driven Marketers

Field Marketing 

Chief - Marketing Operations & Technology

This is the ultimate guide to help you improve the performance of your events. It's chock full of event best practices and practical recommendations for streamlining execution and improving results.

Learn how to employ the following strategies to build better events:

  • Account Based Marketing Strategy 
  • Data Strategy
  • Content Strategy
  • Promotion Strategy
  • Engagement Strategy
  • Metrics Strategy
  • Technology Strategy
  • Mobile Strategy