The Deep Dive Guide to Integrating Marketing Automation and Events 

This Deep Dive Guide shows you how to transform data from events into intelligence you can use to deliver sales and marketing results.

Follow up in real-time with relevant content

Generate greater demand by following up in real-time with your attendees through Certain's native integrations.

Create engagement and collect valuable data

Provide a tailored experience while also collecting useful information on your attendees preferences.

Personalize your attendee experience

Use customizable content and logic to create a unique, personalized experience for your event attendees.

Certain allows us to bring global events into our overall go-to-market strategy with the strength of their integrations and ability to support all types of events.

National Instruments


The ability to provide a personalized and dynamic experience for our attendees is what we love most about Certain. We also appreciate the expertise they’ve brought in helping us meet our event marketing goals.

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What our customers say

Don’t just take our word

Event Automation for Data Driven Marketers

Field Marketing 

Chief - Marketing Operations & Technology

Every interaction between your event and your attendees yields insight you can use to paint a more complete picture of prospects, leads, and customers. From the event registration process, to on-site activities, to post-event feedback, buyers send a number of signals’ that you could be capturing.

Read this guide to learn:

  • Why events are missing from the typical marketing stack
  • Why you should integrate marketing automation and Event Automation
  • How to make it happen
  • What success looks like
  • How to plan your first integrated event