The Event Marketing Playbook:

Metrics & Data Strategy

Follow up in real-time with relevant content

Generate greater demand by following up in real-time with your attendees through Certain's native integrations.

Create engagement and collect valuable data

Provide a tailored experience while also collecting useful information on your attendees preferences.

Personalize your attendee experience

Use customizable content and logic to create a unique, personalized experience for your event attendees.

Certain allows us to bring global events into our overall go-to-market strategy with the strength of their integrations and ability to support all types of events.

National Instruments


The ability to provide a personalized and dynamic experience for our attendees is what we love most about Certain. We also appreciate the expertise they’ve brought in helping us meet our event marketing goals.

© 2018 Certain, Inc. All Rights Reserved Worldwide

What our customers say

Don’t just take our word

Event Automation for Data Driven Marketers

Field Marketing 

Chief - Marketing Operations & Technology

Tracking key metrics around demand and pipeline creation is the key to showcasing how events deliver on overall business goals. But without quality data to inform those metrics, marketers are missing an essential piece of the puzzle. 

Find out more about how event marketers can:

  • Establish & track both short & long-term measures of success
  • Determine prospect & customer intent with event-based buying signals 
  • Utilize more personalized, meaningful engagement with prospects to help drive pipeline

And much more!