Guide to Using Marketing Automation for Events

Follow up in real-time with relevant content

Generate greater demand by following up in real-time with your attendees through Certain's native integrations.

Create engagement and collect valuable data

Provide a tailored experience while also collecting useful information on your attendees preferences.

Personalize your attendee experience

Use customizable content and logic to create a unique, personalized experience for your event attendees.

Certain allows us to bring global events into our overall go-to-market strategy with the strength of their integrations and ability to support all types of events.

National Instruments


The ability to provide a personalized and dynamic experience for our attendees is what we love most about Certain. We also appreciate the expertise they’ve brought in helping us meet our event marketing goals.

© 2018 Certain, Inc. All Rights Reserved Worldwide

What our customers say

Don’t just take our word

Event Automation for Data Driven Marketers

Field Marketing 

Chief - Marketing Operations & Technology

Nothing beats live events for bringing you face-to-face with prospects. This makes events a gold mine of sales-building insights—if you have the tools and the know-how to dig them out and put them to use.

Marketing automation is the key. Learn how to blend it with event management to accelerate and maximize event ROI. Download this free guide to discover:

  • The 3 vital categories of attendee information you need to capture
  • How to use event registration to enrich prospect profiles
  • Ways to leverage attendee data to personalize the event experience
  • The need for 2-way integration between event management and marketing automation