The Future of Events: ABM Strategy 

Follow up in real-time with relevant content

Generate greater demand by following up in real-time with your attendees through Certain's native integrations.

Create engagement and collect valuable data

Provide a tailored experience while also collecting useful information on your attendees preferences.

Personalize your attendee experience

Use customizable content and logic to create a unique, personalized experience for your event attendees.

Certain allows us to bring global events into our overall go-to-market strategy with the strength of their integrations and ability to support all types of events.

National Instruments


The ability to provide a personalized and dynamic experience for our attendees is what we love most about Certain. We also appreciate the expertise they’ve brought in helping us meet our event marketing goals.

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What our customers say

Don’t just take our word

Event Automation for Data Driven Marketers

Field Marketing 

Chief - Marketing Operations & Technology

If the past few years have taught us anything, it’s that account-based marketing (ABM) and events — digital, hybrid or in-person — go hand-in-hand.

Whether you’re hosting, sponsoring or attending, events are most effective when they put engagement with prospects and customers at the core of your strategy. Applying an ABM strategy to events allows you to focus your time and efforts on engaging with a set list of priority contacts within your target accounts.

Download this whitepaper to learn why ABM is the key to unlocking the future of events!