Event Intelligence Playbook 

Follow up in real-time with relevant content

Generate greater demand by following up in real-time with your attendees through Certain's native integrations.

Create engagement and collect valuable data

Provide a tailored experience while also collecting useful information on your attendees preferences.

Personalize your attendee experience

Use customizable content and logic to create a unique, personalized experience for your event attendees.

Certain allows us to bring global events into our overall go-to-market strategy with the strength of their integrations and ability to support all types of events.

National Instruments


The ability to provide a personalized and dynamic experience for our attendees is what we love most about Certain. We also appreciate the expertise they’ve brought in helping us meet our event marketing goals.

© 2018 Certain, Inc. All Rights Reserved Worldwide

What our customers say

Don’t just take our word

Event Automation for Data Driven Marketers

Field Marketing 

Chief - Marketing Operations & Technology

This playbook outlines the five steps to increase and prove their event ROI.

Step 1: Define your event goals & success metrics
Step 2: Identify the right attribution model to make your event data truly actionable
Step 3: Get teams aligned around event data
Step 4: Unify & visualize your event data
Step 5: Maximize ROI with event intelligence

Download the Event Intelligence Playbook now to see how you can successfully measure the impact of your events and increase ROI


What steps should event marketers take to increase and prove their event ROI?