Certain's Event Engagement Data Playbook

Follow up in real-time with relevant content

Generate greater demand by following up in real-time with your attendees through Certain's native integrations.

Create engagement and collect valuable data

Provide a tailored experience while also collecting useful information on your attendees preferences.

Personalize your attendee experience

Use customizable content and logic to create a unique, personalized experience for your event attendees.

Certain allows us to bring global events into our overall go-to-market strategy with the strength of their integrations and ability to support all types of events.

National Instruments


The ability to provide a personalized and dynamic experience for our attendees is what we love most about Certain. We also appreciate the expertise they’ve brought in helping us meet our event marketing goals.

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Event Automation for Data Driven Marketers

Field Marketing 

Chief - Marketing Operations & Technology

There’s a reason why marketers point to audience engagement as the biggest contributing factor for a successful event – because above all, event engagement is the key to unlocking your event ROI. 

This playbook will offer you a series of tips and best practices to help you drive, capture and act on the valuable attendee engagement data generated from your events – and help you connect your events to measurable business results.


How to Drive, Capture and Act on Attendee Engagement Data for Your Virtual, Hybrid and In-Person Events