The Event Marketing Playbook:

Engagement Strategy

Follow up in real-time with relevant content

Generate greater demand by following up in real-time with your attendees through Certain's native integrations.

Create engagement and collect valuable data

Provide a tailored experience while also collecting useful information on your attendees preferences.

Personalize your attendee experience

Use customizable content and logic to create a unique, personalized experience for your event attendees.

Certain allows us to bring global events into our overall go-to-market strategy with the strength of their integrations and ability to support all types of events.

National Instruments


The ability to provide a personalized and dynamic experience for our attendees is what we love most about Certain. We also appreciate the expertise they’ve brought in helping us meet our event marketing goals.

© 2018 Certain, Inc. All Rights Reserved Worldwide

What our customers say

Don’t just take our word

Event Automation for Data Driven Marketers

Field Marketing 

Chief - Marketing Operations & Technology

You’ve worked so hard to promote and drive registration for your event. How do you make sure that the right people actually attend? And once they show up, how can you ensure that they have a positive experience, learn more about your brand and gather the right information that helps them achieve their goals? 

This playbook offers three essential steps for identifying your target attendees, finding the most effective channels for engagement, and recognizing what incentives will not only encourage but inspire engagement.