Case Study: How CA Technologies Won a Revvie

Follow up in real-time with relevant content

Generate greater demand by following up in real-time with your attendees through Certain's native integrations.

Create engagement and collect valuable data

Provide a tailored experience while also collecting useful information on your attendees preferences.

Personalize your attendee experience

Use customizable content and logic to create a unique, personalized experience for your event attendees.

Certain allows us to bring global events into our overall go-to-market strategy with the strength of their integrations and ability to support all types of events.

National Instruments


The ability to provide a personalized and dynamic experience for our attendees is what we love most about Certain. We also appreciate the expertise they’ve brought in helping us meet our event marketing goals.

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What our customers say

Don’t just take our word

Event Automation for Data Driven Marketers

Field Marketing 

Chief - Marketing Operations & Technology

How do you ace a flagship event for thousands of attendees by delivering a personalized experience for each? Most companies can’t: they just don’t have the tools. But that wasn’t good enough for CA Technologies. They chose the Certain event automation platform, combined it with Marketo—and achieved phenomenal results.

Learn how CA Technologies won Marketo’s annual Revvie Award, by integrating Certain and Marketo to:

  • Boost event attendance by a whopping 42%
  • Create absorbing personalized experiences for 5,000+ attendees
  • Optimize and personalize sales and marketing follow-up with every attendee