B2B Event Success: Q&A: Planning for Results-Oriented Events with Forrester

Follow up in real-time with relevant content

Generate greater demand by following up in real-time with your attendees through Certain's native integrations.

Create engagement and collect valuable data

Provide a tailored experience while also collecting useful information on your attendees preferences.

Personalize your attendee experience

Use customizable content and logic to create a unique, personalized experience for your event attendees.

Certain allows us to bring global events into our overall go-to-market strategy with the strength of their integrations and ability to support all types of events.

National Instruments


The ability to provide a personalized and dynamic experience for our attendees is what we love most about Certain. We also appreciate the expertise they’ve brought in helping us meet our event marketing goals.

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Event Automation for Data Driven Marketers

Field Marketing 

Chief - Marketing Operations & Technology

With help from Allison Snow from Forrester, we've boiled it all down into a brief guide that provides answers to the following questions:

  • What are the best ways to leverage events for account-based marketing?
  • Why should I maintain ongoing investment in my events budget in the face of emerging technologies and other initiatives?
  • What is the “low-hanging fruit” when it comes to optimizing events? What are marketers missing?
  • What steps do I need to take to ensure event success?