The Event Marketing Playbook:

ABM Strategy

Follow up in real-time with relevant content

Generate greater demand by following up in real-time with your attendees through Certain's native integrations.

Create engagement and collect valuable data

Provide a tailored experience while also collecting useful information on your attendees preferences.

Personalize your attendee experience

Use customizable content and logic to create a unique, personalized experience for your event attendees.

Certain allows us to bring global events into our overall go-to-market strategy with the strength of their integrations and ability to support all types of events.

National Instruments


The ability to provide a personalized and dynamic experience for our attendees is what we love most about Certain. We also appreciate the expertise they’ve brought in helping us meet our event marketing goals.

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What our customers say

Don’t just take our word

Event Automation for Data Driven Marketers

Field Marketing 

Chief - Marketing Operations & Technology

While ABM touches several teams, departments and activities within organizations, events as a marketing channel play a particularly significant role. 

Within this playbook, we cover the various ways to ensure your events are optimized for your ABM program, including:

  • Keeping your sales & marketing teams aligned
  • Using intent signals to personalize the experience
  • Incorporating partners into your event strategy

Plus tips for various event types, teams and more!