ABM for Events

Follow up in real-time with relevant content

Generate greater demand by following up in real-time with your attendees through Certain's native integrations.

Create engagement and collect valuable data

Provide a tailored experience while also collecting useful information on your attendees preferences.

Personalize your attendee experience

Use customizable content and logic to create a unique, personalized experience for your event attendees.

Certain allows us to bring global events into our overall go-to-market strategy with the strength of their integrations and ability to support all types of events.

National Instruments


The ability to provide a personalized and dynamic experience for our attendees is what we love most about Certain. We also appreciate the expertise they’ve brought in helping us meet our event marketing goals.

© 2018 Certain, Inc. All Rights Reserved Worldwide

What our customers say

Don’t just take our word

Event Automation for Data Driven Marketers

Field Marketing 

Chief - Marketing Operations & Technology

You’ve probably read a million articles and blogs singing the praises of Account-Based Marketing (ABM), or at least mentioning its impact on the B2B marketing universe. But what is it really? What does ABM do differently than your current strategy? Is it right for your business or is it really just for those monstrous corporations with all of the resources imaginable?

The beauty of ABM is that it focuses your company efforts around the same goals and accounts. For events and field marketing initiatives, ABM can offer your team an advantage by providing focus, both of your internal resources and directing this towards your prospects, leading to higher close rates. 

Download this guide to learn more.

Whitepaper / Guide