7 Seriously Simple Steps to Convert More Event Leads

Follow up in real-time with relevant content

Generate greater demand by following up in real-time with your attendees through Certain's native integrations.

Create engagement and collect valuable data

Provide a tailored experience while also collecting useful information on your attendees preferences.

Personalize your attendee experience

Use customizable content and logic to create a unique, personalized experience for your event attendees.

Certain allows us to bring global events into our overall go-to-market strategy with the strength of their integrations and ability to support all types of events.

National Instruments


The ability to provide a personalized and dynamic experience for our attendees is what we love most about Certain. We also appreciate the expertise they’ve brought in helping us meet our event marketing goals.

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Event Automation for Data Driven Marketers

Field Marketing 

Chief - Marketing Operations & Technology

Through events, you can build deep attendee profiles, measure engagement, and gauge interests. By capturing this data and feeding it into your marketing automation platform in an efficient way, you can enrich your understanding of what is most likely to drive leads to the next step in their buying process.

This cheat sheet offers 7 simple steps on how to use event data to convert more event leads to customers, by helping you:

  • Deepen your attendee profiles by using the event registration process
  • Propel your attendees through their buying process with in-person meetings
  • Optimize more meaningful follow-up with event data
  • And more!